The year 2008 is not over yet, and this last quarter, we aim to make a noise…maybe not as loud as the others…but a meaningful, memorable noise hoping to make a small bite in the market’s pie as the holiday season comes to its crazy start.
As early as August, ear ads are making our presence felt, one of which comes out on the no.1 tabloid with nationwide circulation and the other two are placed on two leading broadsheets in the country.
We started the campaign “Ito ang Totoo” in our effort to correct the misconception about the sweeping rejection of some glutathione products in the market.
Streamers are parading all over the country, carrying this hard hitting and debatable slogan “Ito Ang Totoo.” We want this tagline to be like our second skin…to be directly connected to us. Because in the midst of all these substandard issues on glutathione, we remained unfazed and unshaken…because we are confident of our quality…we are admonishing only the truth because we believe the TRUTH will definitely set us FREE!
And so, this tagline will be our battlecry till the end of the year and probably the first quarter of the year when we intend to create more noise and appear more visibly. When everything in this country seems to be unrealistic, untrue, and fake…we want to stand out as the one company that stands for the TRUTH and nothing else!
Maybe even up to the time when campaigning time is starting to heat up, we will be campaigning “ITO ANG TOTOO! TANGKILIN LANG ANG TOTOO! GLUTACARE PARA SA KATOTOHANAN!”
The next phase of our campaign would be geared towards Lifestyle. And the culmination of which is the campaign for the BETTER WORLD. This has a timeline of 5-10 years, depending on how the market accepts each phase and the introduction and movement of our existing and still to-be-launched new products.
The next two years will see more of the natural dietary supplements from LINC. Aside from its roster of caring brands like GlutaCare and Yacon, LINC will be introducing innovative natural dietary supplement that will make life all more deserving to live to the fullest.
So what can the market expect from LINC in the next five years…THE TRUTH and NOTHING BUT THE TRUTH…in creating a natural you…natural lifestyle…natural world…we will continue to make life bloom in its natural glory!